In India Maruti was the first private car that introduced in the market. Maruti is expected to comeback strongly in the new fiscal year. The company hopes profit margins would return, after a long respite of economic slowdown. Maruti Suzuki is confident to become the highest revenue grossing car manufacturer in India and I hope they will achieve that. The confidence comes from the slew of launches. Maruti Suzuki has recently introduces 3 new models in the market. In less than a gap of 6 months it has launched the new Ritz and the A-Star. And the most significant matter is that A-Star is the highest exported car, Ritz is expected to imitate the success of Swift hatchback. The success of Ritz would strengthen it’s position as market leader for the A2 segment. Maruti has wisely chosen the pricing path to win buyers. It has managed to keep the prices of Ritz as low as Rs 3.90 lakh to Rs 5 lakh. This price strategy is similar to Hyundai i10. But Maruti has packed in more surprises for Ritz with its tall boy structure, spacious interiors and visually pleasing interiors. Maruti hopes that this will attract Indian car buyers. According to the market analysts about pricing they say that the term introductory prices will get more bookings.












